Advertising Evaluation

LI we are learning to be able to identify what makes an effective advert.

For this activity I had to go into partner or be by myself, I chose to partner up with Jack. After we’d partnered up we then had to watch/read 5 advertisements and then answer some questions about them. Some examples of the questions are: Who do you think the intended buyer is?, What kind of advert is it? And what words do they use to sell the product?

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We did this by reading and watching the videos properly to try not to miss anything and also by thinking about the questions to try and make sure we answered them fully.

Name of product Coca-Cola.	Who do you think the intended buyer is? People that need a  refreshment, and people who like coca cola.
What kind of advert is it? TV                           Radio                  Magazine           Poster
How do they try to persuade you to buy it? Tick: With pictures       With words         With music With questions With jokes    With catchphrases With jingles Other: ____________________ __________________________	Do you think it is a good advert?            Yes          No Why? Because it grabs people's attention
Would you buy the product?            Yes                No         Yes Why? Because coca cola tastes nice and also because it’s a fizzy drink and fizzy drinks have lots of sugar.
Do you think the advert is honest?  Yes                     No Why? No because there’s no possible way of what the polar bears had done in the ad.
What words do they use to sell the product? Happiness